Graphic Design
Vegas On Mars Campaign
Multi-channel deliverables for a fictional USA tour for artist Bruno Mars titled "Vegas on Mars."
Year :
2025
Industry :
Music
Project Duration :
10 weeks
Project Brief:
My Graphic Design Studio II class in 2025 included 3 projects over the course of 10 weeks, all falling underneath the same criteria of branding for an existing artist of our choosing. Across the project, we had to create a digital deliverable, a physical deliverable, and an environmental deliverable. They all had to share the same visual language and campaign message, while still acting as unique and separate artifacts.
Solution:
Bruno Mars was my chosen artist, and I created the “Vegas on Mars” campaign. For a USA-based tour where Bruno Mars would visit all 50 states and bring the energy of Las Vegas to each stadium, I created an entire line of casino-based goods. My physical deliverable was a poker set, complete with 200 poker chips, 3 special chips (blinds and dealer), 2 decks of cards, 6 dice, and a carrying case to hold everything together, designed to evoke the unforgettable spirit of Las Vegas casinos and culture.
My digital deliverable was a microsite where visitors could order limited-edition merchandise, purchase tickets to the concert, see tweets with the #VegasOnMars hashtag, and spin a roulette wheel once a day to win a variety of prizes. This allowed for anyone anywhere to experience the excitement of the tour, free of charge.
Finally, my environmental deliverable was a Bruno Mars lounge that would be installed at casinos around the country, including features such as a large TV displaying Bruno Mars music videos, stacked poker chip seating, a minibar, and a kiosk to visit the website wheelspin IRL.
Challenges:
This project was difficult due to many different reasons, the biggest being tight time constraints and minimal time to refine the deliverables after receiving feedback. Since I had chosen to design an entire poker set in a 4 week period, from ideation to final, I put my ability to work under pressure to the test, adhering to a specific assembly schedule.
I had also created two digital deliverables and an installation piece with a similar tight schedule, learning to create functional and visually pleasing work in a small timeframe.
Summary:
Despite the challenges and scope of the project, the "Vegas on Mars" campaign forced me to step out of my comfort zone and experiment to create unique deliverables for one artist. I had gained valuable experience in programs such as Figma and AfterEffects, and was able to create a system of assets that worked together in harmony.
More Projects
Graphic Design
Vegas On Mars Campaign
Multi-channel deliverables for a fictional USA tour for artist Bruno Mars titled "Vegas on Mars."
Year :
2025
Industry :
Music
Project Duration :
10 weeks
Project Brief:
My Graphic Design Studio II class in 2025 included 3 projects over the course of 10 weeks, all falling underneath the same criteria of branding for an existing artist of our choosing. Across the project, we had to create a digital deliverable, a physical deliverable, and an environmental deliverable. They all had to share the same visual language and campaign message, while still acting as unique and separate artifacts.
Solution:
Bruno Mars was my chosen artist, and I created the “Vegas on Mars” campaign. For a USA-based tour where Bruno Mars would visit all 50 states and bring the energy of Las Vegas to each stadium, I created an entire line of casino-based goods. My physical deliverable was a poker set, complete with 200 poker chips, 3 special chips (blinds and dealer), 2 decks of cards, 6 dice, and a carrying case to hold everything together, designed to evoke the unforgettable spirit of Las Vegas casinos and culture.
My digital deliverable was a microsite where visitors could order limited-edition merchandise, purchase tickets to the concert, see tweets with the #VegasOnMars hashtag, and spin a roulette wheel once a day to win a variety of prizes. This allowed for anyone anywhere to experience the excitement of the tour, free of charge.
Finally, my environmental deliverable was a Bruno Mars lounge that would be installed at casinos around the country, including features such as a large TV displaying Bruno Mars music videos, stacked poker chip seating, a minibar, and a kiosk to visit the website wheelspin IRL.
Challenges:
This project was difficult due to many different reasons, the biggest being tight time constraints and minimal time to refine the deliverables after receiving feedback. Since I had chosen to design an entire poker set in a 4 week period, from ideation to final, I put my ability to work under pressure to the test, adhering to a specific assembly schedule.
I had also created two digital deliverables and an installation piece with a similar tight schedule, learning to create functional and visually pleasing work in a small timeframe.
Summary:
Despite the challenges and scope of the project, the "Vegas on Mars" campaign forced me to step out of my comfort zone and experiment to create unique deliverables for one artist. I had gained valuable experience in programs such as Figma and AfterEffects, and was able to create a system of assets that worked together in harmony.
More Projects
Graphic Design
Vegas On Mars Campaign
Multi-channel deliverables for a fictional USA tour for artist Bruno Mars titled "Vegas on Mars."
Year :
2025
Industry :
Music
Project Duration :
10 weeks
Project Brief:
My Graphic Design Studio II class in 2025 included 3 projects over the course of 10 weeks, all falling underneath the same criteria of branding for an existing artist of our choosing. Across the project, we had to create a digital deliverable, a physical deliverable, and an environmental deliverable. They all had to share the same visual language and campaign message, while still acting as unique and separate artifacts.
Solution:
Bruno Mars was my chosen artist, and I created the “Vegas on Mars” campaign. For a USA-based tour where Bruno Mars would visit all 50 states and bring the energy of Las Vegas to each stadium, I created an entire line of casino-based goods. My physical deliverable was a poker set, complete with 200 poker chips, 3 special chips (blinds and dealer), 2 decks of cards, 6 dice, and a carrying case to hold everything together, designed to evoke the unforgettable spirit of Las Vegas casinos and culture.
My digital deliverable was a microsite where visitors could order limited-edition merchandise, purchase tickets to the concert, see tweets with the #VegasOnMars hashtag, and spin a roulette wheel once a day to win a variety of prizes. This allowed for anyone anywhere to experience the excitement of the tour, free of charge.
Finally, my environmental deliverable was a Bruno Mars lounge that would be installed at casinos around the country, including features such as a large TV displaying Bruno Mars music videos, stacked poker chip seating, a minibar, and a kiosk to visit the website wheelspin IRL.
Challenges:
This project was difficult due to many different reasons, the biggest being tight time constraints and minimal time to refine the deliverables after receiving feedback. Since I had chosen to design an entire poker set in a 4 week period, from ideation to final, I put my ability to work under pressure to the test, adhering to a specific assembly schedule.
I had also created two digital deliverables and an installation piece with a similar tight schedule, learning to create functional and visually pleasing work in a small timeframe.
Summary:
Despite the challenges and scope of the project, the "Vegas on Mars" campaign forced me to step out of my comfort zone and experiment to create unique deliverables for one artist. I had gained valuable experience in programs such as Figma and AfterEffects, and was able to create a system of assets that worked together in harmony.